When the new Duchess of Cambridge walked down the aisle on April 29, the best-kept secret in fashion was finally revealed.
But while the world cooed over her Alexander McQueen gown, the perfume industry's noses were buzzing about what scent Catherine chose for her big day.
According to fragrance bloggers , Prince William's bride was wearing White Gardenia Petals by Illuminum, a little-known British brand (how do they know this?).
A description on the company website describes the £70 scent as 'fragrant as a vase of white flowers quivering in the breeze by an open window, this is a delicate and nuanced scent.'
It continues: 'The top note of coconut evokes a seaside location, while heart notes of muguet, ylang ylang and jasmine breeze bring a trio of white flowers into play.
'Amber wood underscores this capricious and light bouquet.'
Extremely verbose for what is in effect a floral scent.
The Illuminum brand was founded in 2007 by former celebrity hairdresser Michael Boadi. He previously styled stars including Kate Moss and Naomi Campbell before launching his first line of fragrances, called Boadicea The Victorious.
They were a huge hit with Mr Boadi's former clients - Michelle Obama purchased three scents in 2009 - and the Illuminum brand followed shortly after.
The company is unsurprisingly thrilled by word that Catherine wore their product.
Illuminum spokesman Michael Donovan told BaseNotes.com: 'I am so proud!'
It was also reported that the new Duchess of Cambridge requested her favourite scented candles and toiletries from luxury fragrance brand Jo Malone to be delivered to the Abbey.
A selection of candles, hand-washes and lotions was requested, specifically in citrus spring scents including Orange Blossom, Grapefruit and the ever-popular Lime, Basil & Mandarin.
These were for use inside the Abbey and for wedding guests using the royal bathroom and additional six VIP bathrooms.
I LOVE Jo Malone and stock up on her candles every time I go home to the UK. Will I try out this new perfume? I'm not sure. I'm not a floral girl when it comes to fragrances, more a citrus girl. But also I am not so easily influenced when shopping just because a famous name is attached to a product. I never buy celebrity perfumes etc.Maybe I am just a miserable "grinch". What about you? Will this new perfume be on your shopping list?
What is YOUR signature scent at the moment?